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| news & events | for media | about us | la louisiane | faculty assistance | logos & licensing | |||||||||||||||||||
| Logos and Licensing: FAQ | |||||||||||||||||||
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| As
the University of Louisiana at Lafayette continues to grow and make its
mark in academics and athletics, so does its name and image. The spirit and traditions of UL Lafayette and the Ragin' Cajuns® are becoming known across the nation through the accomplishments of both the university and its alumni. So, it's more important than ever to represent UL Lafayette's image appropriately. The university's licensing program was created just for that purpose - to positively promote UL Lafayette, while protecting its trademark rights. Through the program, over 220 licensed manufacturers produce quality products which support UL Lafayette. Made available to a wide audience, these products enhance and increase positive recognition of the university. |
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| What
is trademark licensing? What is a licensing program? What are the benefits of a licensing program? Who administers the UL Lafayette licensing program? Who needs a license? How does a manufacturer become licensed? How are products and artwork approved? What is CLC? Who is a licensed manufacturer of Ragin' Cajuns merchandise? Who is a retailer of Ragin' Cajuns merchandise? |
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What is
trademark licensing? Trademark licensing is the act of granting another entity the right to use a trademark, name or a design on a product or service. UL Lafayette grants this right to manufacturers that complete the licensing process administered by Collegiate Licensing Company. Only licensed manufacturers can legally produce UL Lafayette merchandise, including items produced exclusively for the university. |
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What is
a licensing program?
Initiated in 1988, the licensing program requires manufacturers to enter into an agreement with the university to produce approved products bearing UL Lafayette's name or trademarks. The program allows UL Lafayette to manage its image through the use of its name and trademarks. |
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What are
the benefits of a licensing program? Besides providing a mechanism to manage UL Lafayette's image, the licensing program increases consumer access to UL Lafayette products and enables the university to share in the benefits of retail sales through royalties, a small percentage of revenue generated by the sale of an item. In addition, the program increases access to national and local manufacturers who sell their products across the United States, broadening UL Lafayette and Ragin' Cajun recognition. |
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Who administers
the UL Lafayette licensing program? The program is administered by the UL Lafayette Office of Public Relations and News Services, along with UL Lafayette's licensing agent, Collegiate Licensing Company. |
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Who needs
a license? Any entity producing products with the UL Lafayette name, trademarks or nickname must become licensed, regardless of whether the entity is selling or donating the product. The UL Lafayette Office of Public Relations and News Services maintains a list of all licensed manufacturers which can be accessed by calling (337) 482-6397 or visiting the office in Martin Hall, Room 319. Under licensing program guidelines, products can only be purchased from licensed manufacturers. |
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How does
a manufacturer become licensed? Manufacturers become licensed through a process administered by Collegiate Licensing Company. Obtaining a license gives manufacturers authority to use UL Lafayette's name, nickname and trademarks in approved designs for a minimal fee. Manufacturers wishing to become licensed should contact UL Lafayette's Office of Public Relations and News Services at (337) 482-6397. |
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How are
products and artwork approved?All uses of the UL Lafayette name and trademarks must be approved by the UL Lafayette Office of Public Relations and News Services. Requests for approval should include a written explanation of the use of the UL Lafayette name or trademarks, along with a visual representation of how the name or trademarks will appear on the product. This information should be submitted to the Office of Public Relations and News Services in Martin Hall, Room 319. It is important that all products and artwork be approved to assure quality and consistency of the university's image. |
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What is
CLC? Collegiate Licensing Company is UL Lafayette's licensing agent. The company has managed the program since 1989 and is the leader in the collegiate product market. CLC has over 180 clients, including colleges, universities, bowl games, athletic conferences and the NCAA. Manufacturers wishing to become licensed can contact a CLC representative at the following: University Services Coordinator |
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Who is a licensed manufacturer of Ragin' Cajuns merchandise? You can download the list of licensed manufacturers |
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Who is a retailer of Ragin' Cajuns merchandise? A list of retailers is available. |
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Document last revised Thursday, July 31, 2008 2:12 PM
© Copyright 2003 by the University of Louisiana at Lafayette
Public Relations and News Services · Martin Hall Room 319
Post Office Box 41009, Lafayette LA 70504-1009, USA
337/482-6397 · 337/482-5908 (fax) · prns@louisiana.edu
